publication management
Launching any publication — whether it's a weekly e-mail newsletter, a monthly print newsletter, or a quarterly magazine — is an enormously effective way to help your customers or members feel connected to your organization. Such publications, however, place sizable demands on your resources, budget, and infrastructure. With inadequate planning, a publication can turn from a great idea to the bane of your existence in less than a year.
We can help you take your publication concept from the barest of ideas to a finished product, showing you how to define production schedules and editorial plans that fit within the reality of your available staff, budget, and time. Whether you're launching a new publication, or just trying to tame the beast you have now, we can help you reduce...if not eliminate...production obstacles before you run into them.
For more information, or for a critique of your existing publication, contact us for more information.